Meta Strategy Shift: AI-Generated Videos Now Labeled, Not Removed

Meta Strategy Shift: AI-Generated Videos Now Labeled, Not Removed
Dead Internet Theory Except It’s True

Meta’s decision to relax its policies on AI-generated videos represents a significant shift in the company’s approach to handle media on their servers.

The company formally known as Facebook =), Meta announced on 5th of April that they will not outright remove AI-driven content, but instead will highlighting it with a a label “Made with AI”.

The Evolution of Meta’s Policy

This shift comes after the controversy surrounding a manipulated video of President Biden. Meta’s decision to leave the video online while acknowledging its policy against deceptive media was “narrow” and “incoherent” caused controversy even from within their board.

This retreat from its overzealous moderation in this area could be a signifier of a wider trend.
Instead of banning videos that make individuals appear to say things they didn’t using AI, Meta will now opt for “transparency” and will not.

Deontological vs utilitarianism vs virtue, nobody cares, these are just words. Let the AI-generated content pour in and populate everything. While still imperfect, it might offer a better alternative to the unchecked spread of conspiracy theories and dangerously polarizing content that often thrives online.

The Challenges of AI Detection

Meta’s plan for labeling, still hinges on accuracy of AI detection. The company relies on industry-standard indicators for AI-generated images, but there’s no guarantee that all AI-driven content will use such tagging.

The age of casually trusting what you see online may be over for some time now, but soon enough 99.9% of everything written, video & audio recorded could be AI-generated.

Bots discussing with bots, debating with bots. Bots writing about bots.

Am I a bot?