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Yesterday, noyb (short for None Of Your Business) filed a complaint with the Austrian data protection authority (DPA) against Mozilla for enabling a controversial feature called “Privacy Preserving Attribution” in its Firefox browser.
Despite its name, this feature, introduced in version 128, allows Firefox to track user behavior across websites, shifting the control of tracking from individual sites to the browser itself.
While this may be seen as a less intrusive alternative to traditional cookie tracking, Mozilla did not seek user consent before activating it.
Instead, the feature was quietly enabled by default in a recent update, without informing users or obtaining their consent. To disable it, users must find an opt-out option buried in the browser’s settings.
To makes matters worse, a Mozilla developer defended the decision, arguing that users cannot make an informed choice regarding the feature.
Opinion
It seems like to compete with Google, acting like Google is no longer a joke in the browser wars. Data is power, and knowledge about users is what keeps everything running. But seeing a browser that pioneered privacy take an opposing shift and disregard user opinions is sad. It makes me even more content with my choice of Vivaldi Browser, and Google Chrome when needed.
In the end, it feels like Mozilla has lost sight of what made it stand out. If privacy isn’t a priority anymore, it’s hard to see how Firefox can keep claiming to be the browser for users who value control over their data.